Hi, I'm Alex. I make the numbers make sense.
I've built marketing reports for 16 years and built with AI every day since November 2022. Now AI agents build the dashboards, and I make sure every number is right.
A production guy who got tired of monthly PDFs.
- Around 2010
Radio at Missouri S&T
Keeping the station on the air while I studied physics and philosophy.
- Next
Built a digital department
Pushed into social media marketing, then built the station's digital side from scratch.
- Then
Ran my own agency
Including running it through COVID. Then marketing for a Ford dealership.
- St. Louis agencies
The person agencies handed the work to
Years building the sites, campaigns, tools and workflows behind the work, including at 1905 New Media.
- November 2022
Went all in on AI
ChatGPT came out and I was hooked. I've built with AI every day since.
- Today
Dashboards, built by agents
AI agents connect the data and build the screens. I decide what to show and check every number.
Most reports answer the wrong question.
For years I watched reporting turn into a monthly deck built to make the agency look busy. Owners got pages of charts and still couldn't answer simple questions, like where last month's leads came from.
AI agents changed what a small business can have. A custom dashboard used to need a developer and a real budget. Now agents can build one in days. What they still need is someone who knows which numbers matter and checks them. That's me.
What you can expect.
Accuracy first
Every number gets matched against its source before you rely on it.
Plain English
A short weekly note on what moved. No 40-slide deck.
Your accounts
The dashboard and the data live in your name.
Straight answers
If a tool can't give us the data, I'll tell you instead of faking a chart.
Want the rest of your marketing handled too?
Modern Marketing STL runs the whole marketing list: blogs, ads, social and more, at the same flat rate. If you'd rather learn to do it yourself, I teach that too.
Questions about your numbers?
Book a free 30-minute call. Bring the reports you have today and the questions they don't answer.