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Notes on marketing numbers that actually help.
Dashboards, reporting and tracking for small businesses. Plain English, no hype.
What Should Be on a Small Business Marketing Dashboard?
Most dashboards fail because they show too much. Here are the numbers that earn a spot, and the ones that don't.
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Looker Studio vs. a Custom Dashboard: Which Does Your Business Need?
Looker Studio is free and good at a lot. Here's where it fits, where it runs out, and when a custom build makes more sense.
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Why Your GA4 Numbers Don't Match Google Ads (and Which to Trust)
Two Google tools, two different answers. It's usually not broken. Here's what's going on and what to do about it.
Read the post →Which numbers do you wish you could see in one place?
Book a free 30-minute call. Tell me the tools you use and the questions you can't answer today. I'll tell you honestly what a dashboard can show and what it can't.